Lego pulls toys, donates $4M
Emailed on June 5th 2020 in The Friday Forward
On Wednesday Lego announced on Twitter that it would donate $4 million to “organizations dedicated to supporting black children and educating all children about racial equality.”
Lego did not stop there, however, as it went on to announce that it would remove any marketing for any toy sets that include police characters or are based around a police theme. An email acquired by Toy Book sent to Lego’s affiliate marketers requests removal of product listings and features for more than 30 Lego building sets, mini-figures, and accessories that include representation of police officers, firefighters, criminals, emergency vehicles, and buildings.